The famous advertising slogans we all remember have several key traits in common – they are all short, easy to remember and tied to a strong product or service benefit. Madison Avenue spends millions of dollars each year trying to come up with slogans that will stick in your mind. Creating a commercial ad slogan is all part of making your brand the one who customers can remember. Who can forget these classics? “M&Ms melt in your mouth, not in your hand.” – M&M candies. “Don’t leave home without it.” – American Express. “Reach out and touch someone” – AT&T. Just do it (Nike).
A few years ago when the cereal giant Kellogg began to see the Corn Flakes drop in sales, they came up with a brilliant idea – an add that went like this: “Kellogg Corn Flakes: Taste them again for the first time.” Why am I writing a blog about cereal? Glad you asked. The idea is that something (or someone) can become so familiar that it loses its significance.
Life can become so familiar, so routine that it becomes like a bowl of soggy cereal. You need to go back and taste it again in order to fall in love with it. Life is composed of so many different aspects: Marriage, church, family, prayer life, Bible reading – maybe you need to taste it again for the first time.
“Taste and see that the Lord is good.” Psalm 34:8