Dutch manufacturer Vanmoof’s bicycle business was really growing but unfortunately many bicycles were damaged during shipping. Creative director Bex Rad wrote on the company’s blog, “Earlier this year our co-founder Ties had a flash of genius. Our boxes are about the same size as a (really really reaaaally massive) flatscreen television. Flatscreen televisions always arrive in perfect condition. What if we just printed a flatscreen television on the side of our boxes? “And just like that, shipping damage to our bikes dropped by 70–80%.” Apparently the shipping company assumed, by the picture on the box, there was an expensive TV inside.
How many times do we assume a person’s worth just by looking on the outside? “ The Lord does not look at the things people look at. People look at the outward appearance, but the Lord looks at the heart.” (1 Samuel 16:7) We cannot truly know a person without opening their “box.” It is only as we discover what is on the inside that we see a person’s worth and true value.