We have all had an itch that we cannot scratch. It is usually located somewhere on your back that your arm is too short to reach. So, you reach into your desk for a ruler but you cannot get enough pressure. Next, you get up, walk from your desk and rub your back against the door frame. No good! After several other attempts, you give up and try just to ignore the itch you cannot scratch.
Maybe no one was better at scratching than Solomon. The book of Ecclesiastes is devoted to his search for The Next Thing. He had wealth, power and ability. The phrase “I devoted myself to…” keeps coming up in his book.
- Solomon threw lavish parties that we today cannot comprehend the cost
- He surrounded himself with gardens, parks, and houses
- He constructed a palace that took 150,000 workers thirteen years to build.
- He accumulated 1,000 wives and concubines
- He indulged in every appetite. “I denied my self nothing my eyes desired.”
You can walk down the same road but you find, as Solomon did, nothing brought lasting soul satisfaction. We are called to contentment. Contentment does not come when we acquire enough. It is a product of the way we think. The goal of advertising is to get you to think how dissatisfied you are with your current it.
A spiritual leader went to spend a few days in a monastery to reflect. The monk who showed him to his simple cell said, “If you need anything let us know and we’ll teach you how to live without it.”
“He who loves silver will not be satisfied with silver; nor he who loves abundance with increase. This also is vanity.” Ecclesiastes 5:10